Who we are

At Cranswick Consulting, we specialise in business transformation across the entire automotive ecosystem. As a boutique consultancy, we offer a personalised, high-impact approach — blending deep industry expertise with practical, commercially-minded strategies.

What sets us apart is our experience. We’ve worked inside large-scale dealer groups, OEM National Sales Companies and the UK’s largest online used car marketplaces. This unique breadth gives us a 360-degree perspective of the sector — from boardroom strategy to frontline execution.

We understand the challenges automotive businesses face in a fast-changing world: evolving customer expectations, digital disruption, operational complexity and the transition to more sustainable, connected and customer-centric models. Whether you’re looking to scale, modernise, or optimise, we bring clarity, pace and meaningful results.

At Cranswick Consulting, we don't believe in one-size-fits-all. We work collaboratively with our clients, combining strategic thinking with real-world insight to build tailored solutions that stick — and deliver measurable impact.

Founder’s Note

After more than thirty years working at the forefront of the automotive industry — from leading national sales and retail operations to shaping digital journeys — I founded Cranswick Consulting to help businesses unlock their potential during times of change.

This consultancy isn’t just about advice — it’s about partnership, clarity, and momentum. My mission is simple: to help ambitious automotive leaders turn complexity into opportunity and deliver performance that lasts.

— Jason Cranswick
Founder, Cranswick Consulting

Contact us

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