Credentials
Jason brings global leadership experience across start-ups, digital ventures, matrix organisations and established corporates. His commercial expertise spans franchised dealer networks, NSCs and automotive services operations.
Known for strategic thinking and collaborative leadership, he delivers results through innovation and clear communication. His international work across Europe and South East Asia has built a strong professional network and a valuable cross-cultural outlook.
At his core, Jason is passionate about helping people succeed by blending practical tools, progressive mindsets, and deep experience.
Chief Operating Officer
2021 - 2025
Responsible for the growth strategy and integration of a £1bn Turnover dealer business representing 12 brands across 37 UK locations. Marubeni Auto Investment (UK) is the holding company of Norton Way Motors, RRG Group and HPL Motors
Managing Director
2023 - 2025
Alongside the COO role in the holding company, Jason was responsible for the restructuring and day to day operations of Norton Way Motors, a subsidiary company of Marubeni Auto Investment (UK) Limited
Retail Director
2020 - 2021
As part of the launch team for the UK’s largest Online Marketplace for used vehicles. Jason had responsibility for the commercial strategy, B2B partner programme, management of the consumer finance provider and multi-source vehicle inventory
2015 - 2020
In this role Jason had responsibility for defining and implementing new working methods and core business processes to accelerate the development of Customer Experience, Marketing Strategy, Digital Transformation, Consumer Finance & Insurance Sales, Used Vehicle Wholesale and New Business Ventures
Commercial Director
Head of Customer Quality & Network Development
2012 - 2015
To support the growth ambitions of Audi, as the leading premium brand in the UK market, Jason had responsibility for defining and implementing the progressive strategy for Customer Services, People Development, Network Strategy and Franchise Investor relationships
National Franchise Manager
2007 - 2012
As a challenger brand, SEAT required Jason to establish a franchise representation strategy that would create a network of motivated and successful dealers across the UK with a shared ambition of scaling up their SEAT businesses
Development Coach
2005 - 2007
Transferring from dealer operations to the coaching world, Jason created a development programme for senior managers and leaders to stimulate a culture of continual improvement in individual dealer businesses and the networks at large for SEAT, Skoda and Volkswagen Commercial Vehicles
Managing Director
2000 - 2005
Jason was hired by the shareholding family to implement a transformation strategy and establish this business for long term prosperity. Working closely with the family member to develop a succession plan and support the business through the transitional period
Alongside Jason’s own experiences, where required, he will work closely with a range of industry experts and associates who bring a wealth of their own specialisms to any client project
Testimonials
Just a few examples of what our clients say …
“Jason has provided me with valuable counsel as I transitioned into a new CEO position. He combined theory and insight alongside his significant real world experience. All of this has been done with empathy, gently nudging me to reach outcomes that would have been harder to reach on my own.”
— Phill, CEO“I started my coaching session with Jason at pivotal moment in my career. I was about to embark on a new role that came with fresh challenges and extra pressure that would take me out of my comfort zone. Meeting weekly with Jason has given me the confidence and guidance to tackle this head on. Our sessions allow me to explore thoughts and ideas in a safe environment and receive constructive guidance. He has a great ability to push you beyond your comfort zone, challenging your daily actions and empower you along the way. I look forward to our weekly chats and would highly recommend the coaching to anyone looking to further their career..”
— Lucy, Sales Director“Gareth and Jason led a highly engaging and thought provoking session that mixed fascinating real life stories with insights and applicability for today’s volatile and ambiguous business environment. A session that left an impression and food for reflection with participants.”
— Heidi, CPO